Oderregio

Logo, Corporate Design and Web Design

The Oder is one of the biggest rivers in Europe. 32 million people live in its surrounding areas. This to a large extent close-to-nature-river-region passing the Czech Republic, Poland and Germany is faced with periods of high and low tide. The flood of the century in 1997 demonstrates the neccessity for a common action of the three states. The project contributes to an efficient flood protection by rendering information expertise and an exchange of information. German, Polish and Czech specialists cooperate in the framework of this project. Individual communities are part of this project as well as regional and governmental institutions. This is a neccessity as in case of emergency the cooperation of all counts.

We create the Corporate Design and oversee the print and digital media. The Logo designed by us reminds of the flood markers that can be seen at the banks of rivers. All guidelines for the design of different media are laid down in a Manual. This series of Brochures published in three languages is directed not only at political decision makers, specialist and firms but also to the population. The Graphic Design of special Information Papers gives advise and special instructions in emergency situations and informs about important preventive measures. The graphic style developed for this can inform quickly and clearly about the most important things. Electronic Newsletters and Info-Book Marks accomplish the information management.

In this way active prevention is given by all media.